HOW TO EVOLVE YOUR PERSONAL BRAND: THREE WAYS TO USE CHANGE TO YOUR ADVANTAGE
No brand should ever be the same today and one year from now.
Though the core purpose or message should stay true, the rest should naturally evolve into a richer experience.
Evolving a personal brand is actually the easiest type of brand to grow because it begins and ends with you.
As you grow and change as a person so should your brand.
Simple in theory. Sometimes the execution can feel like a big cluster fu*k while you are in the midst of the process.
3 ways to evolve your brand with grace:
Sometimes you just feel the growth happening but you can't articulate it yet. When you get to the point where you can clearly talk about what has been going on in your heart and your head, then it is time to introduce it “officially” into your brand.
2. Own it.
You have the right to change, grow, take a new perspective, or outright disagree with your old self. No matter what, own it. Claim who you are. Be fearless. Be unapologetic.
3. Embrace it.
Though it may appear that everyone else’s life, brand, and evolution is perfect, seamless, and assisted by magical woodland creatures from a long lost fairy tale- the truth is it feels just as messy, confusing, and wtf ?!? to them as it does to you. Embrace the evolutional ride that is life and commit to figuring out how you can best enjoy it.Because if you love the process, everything else will fall into place.
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If you love the process of evolving your brand, everything else will fall into place. @thealicraig