HOW TO CREATE AN EVOLUTIONARY MULTIPLATFORM BRAND
Most entrepreneurs just start.
They see a need, have an idea, or unique perspective and they begin. For many it is that simple.
Simple beginnings though, doesn’t mean their road to success is so simple.
Many entrepreneurs get stuck along the way because they need to evolve but aren't sure how. There “what's” and “whys” aren’t clearly defined so they are unsure which opportunities are the best for them.
First off, you must define your brand.
Many entrepreneurs especially coaches, consultants, and authors have multiplatform brands.
A multiplatform brand is a brand based around one idea, belief, or ideology that is delivered through multiplatforms.
Tony Robbins is the ultimate multiplatform brand. He has his main message that he delivers through live events, eprograms, books, coaching, and consulting services.
What is your main message?
If you aren't sure how to define it, look back on why you started. There was something there. What did serving your audience in that way do for you? For them? And how did serving them make you feel?
Now let's be really honest right here and right now. You didn't start your business to just serve others. In serving others you are serving yourself. It feeds a need deep inside of you.
You need to be real with yourself and leave the story behind on how selfless you are for starting your business.
We need to discover what it is that you get from your business (besides money) that you love and we need to discover what it is that you really do for your audience (besides the logistics of the transaction).
Because it is in the intersection of your needs and theirs that your big “why” exists. And it is with this “why” that your brand will be defined by.