BRAND VS. PERSONALITY
It is easy to get confused in a game of word semantics what is your personal brand and what is your personality.
Your personality are the characteristics that make you such as are you naturally shy or more outgoing. It is your innate hard wiring to how you see the world and react to it.
Your personal brand on the other hand deals with your personality, goals, relationships, and motives. There is a strategy and purpose behind its existence.
So why have a personal brand?
In today's age of online, overseas, and over communication; few people take the time to truly get to know someone's personality because on its own, a personality doesn't say enough in one quick snap shot.
A personal brand gives people a condensed version of you in a quick, digestible way. Allowing them to either engage or “keep walking.”